Our Story

Warmer, healthier, and drier environments

GreenStuf® has provided Kiwi homeowners with warmer, drier and more breathable spaces since its inception in 1967. Growing from our Avondale Factory to our state of the art facility in Hobsonville, Our focus is building a healthier Aotearoa now and for generations to come.

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Innovators of polyester since 1967:

Quintessentially Kiwi in our humble beginnings, our parent company Autex was founded in 1967 over a beer and a handshake at the Station Hotel pub. With hard work and a handful of Kiwi ingenuity, the modest four-man operation outgrew its cramped Grey Lynn factory to become a major player in New Zealand – eventually expanding into overseas markets. The Greenstuf product range was born in 1989 and we’ve been innovating ever since. GreenStuf is still proudly New Zealand owned and operated.

From the first punch of the needle in that small Grey Lynn factory, we have always valued integrity in quality and design. Manufacturing in Hobsonville–allows us complete control over the design and construction of all GreenStuf products ensuring a high level of quality and performance. Our vision to build a healthier Aotearoa now and for generations to come inspires us to create products that are safe for kiwis and the environment.

Our Philosophy

GreenStuf prides itself on our values. We have spent decades developing our spirit and derive our success from our Kiwi roots and manufacturing expertise.

Local and proud

GreenStuf is proudly made in New Zealand for Kiwi homes and buildings.


We have consistent high-quality products that are durable and contribute to better-built environments.


Building a healthier Aotearoa now and for generations to come. We are committed to creating products that are safe for kiwis and the environment.


We are experts in our field. Our team is dedicated to establishing win-win partnerships.

Our Story

Innovators in the insulation space since 1967

  • 1967
    Auckland Textile Ltd was established over a beer and a handshake:

    By 1975 we had grown to be known as Autex and would become a major player in the flooring market specialising in carpets, bedware, and electronics.

  • 1970
    The turning point:

    In 1970 we ventured into polyester insulation with our first attempt at an insulation blanket which we continued to perfect over the coming years.

  • 1989
    GreenStuf is born:

    We made our first viable polyester insulation product with the low-melt fibre imported for the bedware product range. This innovative method increased the quality of New Zealand Insulation with added benefits never before produced in Aotearoa. Although more expensive than standard fibreglass, polyester insulation had a number of advantages: it was non-irritating, could be handled without special precautions, required no chemical binders, comprised over half recycled plastic, and could itself be recycled after use.

  • 2009
    Warm Up New Zealand:

    GreenStuf insulation supported the $340 million dollar Heat Smart programme as a project partner from 2009 to 2014, targeting under-insulated homes. Administered by the Energy Efficiency and Conservation Authority (EECA), its aim was to create warmer, drier homes that were cheaper to heat and would provide better health outcomes for residents.

  • 2011
    Warm-Up Foxton:

    Following our involvement with Warm Up New Zealand, we led by the Warm-Up Foxton program, in partnership with PowerShed Ltd and the Horowhenua District Council. The additional funding we contributed meant that up to 4,000 Foxton households could get their homes insulated at little or no cost.

  • 2014
    Warm-Up Counties Manukau:

    Partnering with EECA, The Insulation Company, Counties Manukau Health, The Southern Initiative, and The Middlemore Foundation, this program focussed on retrofitting insulation into homes of low-income families with high health needs in Counties Manukau. Providing free insulation helped families with health issues that can be attributed to housing, to live in healthier homes that are more energy-efficient, and ensure that the home contributes to the health of the family.

Our Partners

Meet our dedicated partners in supporting warmer, drier and healthier kiwi homes.

Where to next?

Learn more about Greenstuf using the links below

  • Resources

    Discover the tools and resources that are instantly accessible to help you.

  • People and Culture

    Our vision to build a healthier Aotearoa now and for generations to come inspires us to create products that keep kiwis healthy and respect our planet. 

  • Our Team

    Get in touch with the GreenStuf® team.